🎥 YouTube CPM & RPM Calculator — Estimate Your Earnings Accurately
YouTube creators often wonder how much they’ll earn from their videos. CPM and RPM are two metrics that define your actual ad revenue potential — and this calculator shows you exactly what to expect.
This YouTube CPM & RPM Calculator by Jyai™ helps you quickly estimate monetized views, total earnings, and RPM based on your country, niche, and audience.
🧠 What are CPM and RPM in YouTube Analytics?
CPM (Cost Per Mille) = The amount advertisers pay YouTube for 1,000 monetized ad impressions.
RPM (Revenue Per Mille) = The amount YOU earn per 1,000 total video views — including non-monetized ones.
👉 In short:
CPM = advertiser’s cost,
RPM = your real earning rate.
💰 How to Calculate CPM and RPM (Formulas)
Earnings = (Monetized Views ÷ 1,000) × CPM
RPM = Earnings ÷ (Total Views ÷ 1,000)
These two equations are exactly what the calculator uses.
Example:
Total views: 100,000
Monetized views: 80% = 80,000
CPM = $5.00
Earnings = (80,000 ÷ 1,000) × 5 = $400
RPM = $400 ÷ (100,000 ÷ 1,000) = $4.00
So even though CPM = $5, your RPM is $4 because not every view is monetized.
🌍 How CPM Differs by Country
YouTube ad rates vary by region because advertisers bid differently:
| Country | Average CPM (USD) | Average RPM (USD) |
|---|---|---|
| USA | $8 – $15 | $5 – $9 |
| UK | $6 – $12 | $4 – $7 |
| Canada | $7 – $11 | $4 – $8 |
| India | $1 – $4 | $0.50 – $2.50 |
| Australia | $6 – $10 | $4 – $6 |
🎯 Factors That Affect YouTube CPM
Niche — Finance, tech, and education pay more than music or vlogs.
Audience Country — Advertisers pay more for audiences in Tier 1 countries.
Seasonality — December (holidays) has the highest CPM.
Video Length — Videos over 8 minutes can show multiple ads.
Engagement — Higher watch time = higher ad value.
Ad Type — Display, bumper, and skippable ads have different rates.
🧮 How to Use the YouTube CPM & RPM Calculator
Select your currency (USD, INR, etc.).
Enter total views — the total number of video views.
Add monetized view percentage — typically 40–90%.
Enter your average CPM — get this from your YouTube Analytics.
Click Calculate Earnings 💰
The calculator instantly shows:
Monetized views
Estimated total earnings
CPM and RPM
Easy share buttons to post your result
💡 Example: Realistic YouTube Channel Earnings
| Channel Type | Monthly Views | CPM | Monetized Views % | Est. Monthly Earnings |
|---|---|---|---|---|
| Finance Tutorials | 100K | $10 | 80% | $800 |
| Tech Reviews | 200K | $6 | 75% | $900 |
| Vlogging | 500K | $2 | 80% | $800 |
| Educational | 50K | $8 | 85% | $340 |
🚀 Tips to Increase Your RPM
Target Tier 1 Audience: Focus on US, UK, and Canada audiences.
Create 8+ minute videos: Enable mid-roll ads.
Focus on evergreen topics: Tech, finance, marketing, health.
Increase audience retention: Longer watch time boosts ad delivery.
Use YouTube Premium revenue: Encourages consistent income.
Diversify: Add affiliate links, sponsorships, and memberships.
🏦 CPM vs RPM vs eCPM
CPM: What advertisers pay YouTube per 1,000 monetized ad impressions.
RPM: What YOU earn per 1,000 total views.
eCPM: Effective cost per 1,000 impressions (used in ads analytics platforms).
🧾 RPM Formula with Example
Let’s say your total revenue = $1,200, total views = 400,000.
RPM = $1,200 ÷ (400,000 ÷ 1,000) = $3.00
That means you earned $3 per 1,000 views overall.
🔍 FAQs
1. What’s a good RPM on YouTube?
Between $2–$8 is average. Finance and software niches can reach $20+ RPM.
2. Why is my RPM lower than CPM?
Not all views are monetized. Some viewers use ad blockers or get unfilled ad slots.
3. How do I find CPM and RPM in YouTube Studio?
Go to Analytics → Revenue tab → you’ll see both metrics for your channel and videos.
4. Can I increase my CPM manually?
Indirectly — choose high-paying topics (finance, B2B, etc.) and attract Tier 1 audiences.
5. How much does YouTube pay for 1 million views?
Typically $1,000–$5,000 depending on RPM. Use the calculator for exact estimates.
6. Why do CPMs drop suddenly?
Ad budgets shrink after Q4 or due to reduced advertiser competition.
7. What’s the difference between gross and net earnings?
YouTube takes a 45% cut of ad revenue — the calculator shows post-YouTube share.
8. Does watch time affect CPM?
Yes. Higher watch time → higher ad fill rates → better CPM.
9. How accurate is this calculator?
It provides reliable estimates — final values depend on real-time ad demand.
10. What other ways can I monetize YouTube?
Affiliate links, sponsorships, merch, Super Chats, and memberships.
🧠 Meta Details
Meta Title: YouTube CPM & RPM Calculator — Estimate YouTube Ad Revenue & Earnings
Meta Description: Use our free YouTube CPM & RPM Calculator to estimate earnings from YouTube ads. Calculate CPM, RPM, and monetized views instantly in your currency.
Keywords: YouTube CPM calculator, YouTube RPM calculator, YouTube ad revenue calculator, YouTube earnings estimator, YouTube money calculator, YouTube monetization rate, CPM vs RPM YouTube
💬 Conclusion
The YouTube CPM & RPM Calculator simplifies your revenue forecasting. Whether you’re planning content strategy or analyzing channel performance, this tool helps you estimate real, accurate income potential.
Try different CPMs, monetization rates, and view counts to understand how each factor affects your income. Combine this data with your YouTube analytics — and you’ll know exactly what to expect from your next viral video.
Because smart creators don’t guess… they calculate. 🎯